Where the value is
Custom pieces are where a project is won — and where it leaks.
In high-end residential, the custom work carries the project: the built-in, the headboard, the vanity, the joinery nobody else can buy. It is also where money and time disappear. A piece is designed in one language and built in another, and the gap between the two is filled informally — a profile misread, a grain run the wrong way, a tolerance nobody confirmed. It surfaces on installation day.
I close that gap. I design the piece, draw it properly, and speak with the shop in the language the shop actually works in. In the Bay Area, most of the millwork, upholstery, stone and finish trades run on Spanish. That is not a cultural note; it is where the schedule lives.
The person who drew the piece is the person standing in the shop explaining it.
My background is spatial: interiors, exhibition design and scenography, with a master's in design and formal training in morphology and digital fabrication. Years with interno.co in Medellín and Mobilia in Perth, Australia, were spent on restaurants, cafés and bars — demanding clients, tight budgets, and opening dates that do not move.